Description: Apple Watch will hit the stores next month. It is expected that it will reach sales of 20 million to 30 million units annually in the first few years; in comparison, the four-century old Swiss watch industry exported 28.6 million watches in 2014. Apple Watch is likely to challenge the mighty Swiss watch brands… Read more »
Posts Categorized: New product
Apple Working on an Electric Car
Description: Apple Inc. is pushing its team to begin manufacturing of an electric car by 2020. Apple seems set to get in to direct competition with Tesla Motors Co. and General Motors Co., who are scheduled to roll out their electric car costing less than $40,000 by 2017. Source: Business News Network Date: February 20,… Read more »
BlackBerry gets a boost from AT&T
Description: BlackBerry received some good news when AT&T became the first carrier to agree to sell and promote its oversized Passport smartphone in the U.S. However, as part of the deal, AT&T has asked BlackBerry to round the right-angled corners of the Passport. Source: CBC Date: January 08, 2015 Video Link: http://www.cbc.ca/player/News/Business/ID/2646722338/ Questions for Discussion:… Read more »
Coca-Cola in to milk business
Description: Coca-Cola, a company synonymous with pop and junk food brands, is getting in to the dairy business: it is rolling out a new brank of milk, which the company says has much more protein and much less fat and sugar than the other milk brands in the market. Source: CBC Date: November 26, 2014… Read more »
BlackBerry’s Passport Demand Exceeding Expectations
Description: BlackBerry’s CEO John Chen says that the shortage of Passport suggests that the demand for Passport is exceeding expectations. Source: BNN Date: October 17, 2014 Video Link: http://www.bnn.ca/News/2014/10/17/BlackBerry-CEO-says-Passport-demand-exceeding-expectations-.aspx Questions for Discussion: Compare and contrast BlackBerry’s marketing strategy for Passport with that of Apple’s iPhone 6? What are the sort of consumers that BlackBerry focuses… Read more »
Tesla’s New Electric Car
Description: Tesla’s Elon Musk unveils the latest model of his electric car. This model has some outstanding features such as radar sensors and dual motors. Source: CBC Date: October 10, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2549956732/ Questions for Discussion: Compare and contrast Tesla’s marketing strategy with that of other major automobile companies such as General Motors and Toyota?… Read more »
Blackberry sells 200,000 passport smartphones within hours
Description: John Chen, Blackberry CEO, announced that Blackberry’s latest smartphone Passport was sold out in 6 hours on its website and within 10 hours on Amazon.com. Blackberry says that this sale alone is enough to make this new device profitable. Source: BNN Date: September 26, 2014 Video Link: http://www.bnn.ca/News/2014/9/26/BlackBerry-sells-200000-Passports-making-smartphone-profitable.aspx Questions for Discussion: How would you… Read more »
Alibaba’s Tremendous Start on the New York Stock Exchange
Description: Alibaba, a Chinese e-commerce company, had an amazing opening to its initial public offering on the New York Stock Exchange, making it one of the biggest U.S.-listed initial public offering in history. At its present market value, Alibaba is larger than some of the most successful technology companies in the U.S., such as eBay, Amazon… Read more »
Tim Cook Unveils the Apple Watch
Description: Apple CEO, Tim Cook, unveiled the Apple watch. It will become available in stores in 2015. It continues Apple’s tradition of redefining the market segment. Source: CBC Date: September 09, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2513236233/ Questions for Discussion: Like other Apple products, will the Apple watch also revolutionize the watch market? What makes the Apple… Read more »
Tim Hortons eyeing the breakfast and lunch market
Description: To increase its profits, Tim Hortons is actively targeting customers for their breakfast and lunch needs. By adding new innovative items to its menu, Tim Hortons offers customers various food-and-beverage combos during the rush meal times. Source: Canadian Business Date: August 06, 2014 Video Link:http://www.canadianbusiness.com/business-news/tim-hortons-has-a-more-optimistic-outlook-for-the-year-as-profits-hold-steady/ Questions for Discussion: How will this new strategy by… Read more »
