Description: Apple CEO, Tim Cook, unveiled the Apple watch. It will become available in stores in 2015. It continues Apple’s tradition of redefining the market segment.

Source: CBC

Date: September 09, 2014

Video Link: http://www.cbc.ca/player/News/Business/ID/2513236233/

Questions for Discussion:

1. Like other Apple products, will the Apple watch also revolutionize the watch market?
2. What makes the Apple watch different from other smart watches?
3. As profits on Apple’s existing products shrink, will new products like Apple watch help to maintain Apple’s premium image?
4. To better compete with Samsung, should Apple lower its price for new and existing products?