Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
Posts Categorized: Control
How Social Media Users Have—and Have Not—Responded to Privacy Concerns
Description: The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information. Source: eMarketer.com Date: Apr 29, 2019 Link: https://www.emarketer.com/content/how-social-media-users-have-and-have-not-responded-to-privacy-concerns?ecid=NL1001 Questions for discussion: Summarize the highlights presented in this article. Do you… Read more »
You can’t take anything home from Ikea’s new store
Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to. Source: FastCompany.com Date: Apr 10, 2019 Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019 Questions for discussion: Explain the change in thinking – by management and customers – that has led to this store design. Should Ikea develop this concept at its suburban stores as well?
Should You Compete With (and Potentially Kill) Your Own Business?
Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?
GE bets on offshore wind as fossil fuels business stumbles
Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine. Source: CNNMoney.com –… Read more »
YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant
Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say. Source: Bloomberg.com Date: Apr 02, 2019 Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant Questions for discussion: Summarize the key points made in this report related to the way management dealt with this issue. What would you advise, going forward?
Making Marketing Attribution Work Means Choosing the Right Metrics
Description: When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. Source: eMarketer.com Date: Mar 18, 2019 Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001 Questions for discussion: What does the report say about metrics managers use and those they should pay more attention to? What would you… Read more »
KFC Aims to Keep Its China Edge With AI Menu, Robot Ice Cream Maker
Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC. Source: Bloomberg.com Date: Mar 20, 2019 Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2 Questions for discussion: What is motivating… Read more »
Facebook’s Crisis Management Algorithm R
Description: One year after the Cambridge Analytica scandal, Mark Zuckerberg says the company really cares. Then why is there an endless cycle of fury and apology? Source: Bloomberg.com Date: Mar 16, 2019 Link: https://www.bloomberg.com/features/2019-facebook-neverending-crisis/?srnd=businessweek-v2 Questions for discussion: What are the problems generated by FB and how has management dealt with them? How do you think… Read more »