How CMOs Can Prepare Their Organisations for AI-Driven Decision Making

Posted by & filed under Change, Decision Making, Environment, Innovation/Creativity, Leadership, Management, Operations Management, Organizational Change, Organizational Structure & Design, Planning, Social Responsibility, Technology.

Description: Problem-solving is explorative process. Since my job is to help business and marketing leaders identify and tackle their biggest growth challenges, when I’m not talking to people, I’m absorbed in research or excavating insights from data. Source: 360advertisingweek.com Date: Oct 12, 2018 Link: http://360.advertisingweek.com/how-cmos-can-prepare-their-organisations-for-ai-driven-decision-making/?mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: What does the article say to managers… Read more »

Smart mirror streams live fitness classes

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Description: Smart mirror streams live fitness classes Source: CBSNews.com – video report Date: Oct 11, 2018 Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/ Questions for discussion: Aside from physical fitness, what are some other applications for this technology that you think can use this technology? Describe the user profile for this product.

The Warcraft Method: Why Google’s DeepMind Is Training AI In Virtual Worlds

Posted by & filed under Ethics, Human Resource Management, Innovation/Creativity, Leadership, Management, New product, Operations Management, Strategy, Technology.

Description: DeepMind has struck a critical new partnership with Unity Technologies, the game-development platform used by half the world’s mobile games, including Temple Run and Hearthstone: Heroes of Warcraft, and it’s one that could also help its nascent business. Source: Forbes.com Date: Oct 10, 2018 Link: https://www.forbes.com/sites/parmyolson/2018/10/10/the-world-of-warcraft-method-why-googles-deepmind-is-training-ai-in-virtual-worlds/#5d2f39bcd170 Questions for discussion: What does the report say about the direction AI is… Read more »

Snap is making whatever comes after TV

Posted by & filed under Communication, Environment, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium? Source: FastCompany.com – video report Date: Oct 10, 2018 Link: https://www.fastcompany.com/90248568/snap-is-making-whatever-comes-after-tv?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=10102018&mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: Why do you suppose Snap is attempting to develop these programs? How can they increase… Read more »

The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies

Posted by & filed under Environment, Ethics, Global Management, Innovation/Creativity, Management, New product, Planning, Strategy, Technology.

Description: The attack by Chinese spies reached almost 30 U.S. companies, including Amazon and Apple, by compromising America’s technology supply chain, according to extensive interviews with government and corporate sources. Source: Bloomberg.com Date: Oct 03, 2018 Link: https://www.bloomberg.com/news/features/2018-10-04/the-big-hack-how-china-used-a-tiny-chip-to-infiltrate-america-s-top-companies?srnd=businessweek-v2 Questions for discussion: Summarize the problems and risks facing management and how they are dealing with them?… Read more »

What Are Snapchat and Twitter Doing to Stand Out?

Posted by & filed under Communication, Control, Decision Making, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Management, Planning, Social Responsibility, Strategy, Teams.

Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges. Source: eMarketer.com Date: Oct 04,… Read more »

How Two Millennials Spun Celebrities’ Instagram Comments Into a Full-Time Job and 800,000 Followers

Posted by & filed under Communication, Decision Making, Diversity, Entrepreneurship, Global Management, Innovation/Creativity, Leadership, Management, Motivation, New product, Planning, Social Responsibility, Strategy, Teams.

Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets. Source: Entrepreneurs.com Date: Oct 03, 2018 Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email Questions for discussion: Describe this business model? How can it be replicated for other Instagram environments? How can it be monetized?

Hershey CEO: Snacking growth is outpacing center-of-the-store…

Posted by & filed under Communication, Decision Making, Diversity, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility, Strategy.

Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future. Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html Questions for discussion: How… Read more »

Does Willingness to Welcome New Technology Really Depend on Age?

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Description: The idea that millennials are far quicker to welcome new technology than their older colleagues is so familiar by now that it’s become one of those stereotypes that just won’t go away. Source: Fortune.com – video report Date: Sep 20, 2018 Link: http://fortune.com/2018/09/20/generational-differences-at-work/ Questions for discussion: What does this report say about the acceptance… Read more »

Social Networks’ Video Ad Revenues Balloon

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Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »