You can’t take anything home from Ikea’s new store

Posted by & filed under Communication, Control, Decision Making, Global Management, Innovation/Creativity, Management, New product, Planning, Strategy.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to. Source: FastCompany.com Date: Apr 10, 2019 Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019 Questions for discussion: Explain the change in thinking – by management and customers – that has led to this store design. Should Ikea develop this concept at its suburban stores as well?

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Posted by & filed under Communication, Control, Decision Making, Management, Technology.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?

“I had 15 years of professional experience, but no one cared when I became a mom”

Posted by & filed under Communication, Compensation & Benefits, Ethics, Human Resource Management, Leadership, Management, Social Responsibility.

Description: A finance professional turned entrepreneur reflects on the motherhood bias and stereotypes she faced during her return to work Source: FastCompany.com Date: Apr 03, 2019 Link: https://www.fastcompany.com/90324442/former-goldman-sachs-employee-on-the-motherhood-penalty?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04032019 Questions for discussion: What is the “motherhood bias” according to the report? How can management deal with this social issue?

Facebook sets its sights on housing. Should Zillow be worried?

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Management, Planning, Social Responsibility, Strategy, Technology.

Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks Source: MarketWatch.com Date: Apr 03, 2019 Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage Questions for discussion: What are the competitive advantages favoring Facebook in the real estate business? Do you think consumers will respond to Facebook advertising for housing? Explain.

Social Recommendations Influence One in Three Mothers to Buy

Posted by & filed under Communication, Decision Making, Management, New product, Planning, Social Responsibility, Strategy, Technology.

Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching. Source: eMarketer.com Date: Apr 03, 2019 Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy Questions for discussion: What does the report say about the influence of social media on parental behavior? What should strategic planning… Read more »

Inside Ikea’s plan to reinvent itself as a circular company

Posted by & filed under Communication, Decision Making, Environment, Global Management, Innovation/Creativity, Leadership, Management, Planning, Social Responsibility.

Description: From rental furniture to modular couches, the company is finding more and more ways to limit its use of raw materials. Source: FastCompany.com Date: Apr 03, 2019 Link: https://www.fastcompany.com/90328244/inside-ikeas-plan-to-reinvent-itself-as-a-circular-company Questions for discussion: What is driving the new business model? What are the constraints the company will have to deal with? Do you think the… Read more »

SNC-Lavalin needs to be held criminally liable: Lawyer

Posted by & filed under Communication, Conflict, Decision Making, Ethics, Leadership, Management, Planning, Social Responsibility, Strategy.

Description:  Kenneth Jull, counsel at Gardiner Roberts, talks about the different paths SNC-Lavalin may face with a remediation agreement. He say that there is a right and a wrong way to handle this, but Canadians need to understand the consequences of each. Source: BNNBloomberg.ca – video report Date: Mar 28, 2019 Link: https://www.bnnbloomberg.ca/video/snc-lavalin-needs-to-be-held-criminally-liable-lawyer~1646690 Questions for… Read more »

Everything you need to know about the Apple credit card, TV Plus and news subscription launch 

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »

How to Make Millions Using Video Sales Letters

Posted by & filed under Communication, Entrepreneurship, Leadership, Management, New product, Technology.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »

SPOS #663 – Bernadette Jiwa Tells The Right Story

Posted by & filed under Communication, Global Management, Leadership, Management, Planning, Strategy, Technology.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »