Posted by & filed under Communication, Decision Making, Entrepreneurship, Global Management, Leadership, Management, New product, Planning, Strategy, Technology.

Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.

Source: eMarketer.com

Date: Apr 23, 2019

Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001

Questions for discussion:

  • How are listening behaviors changing?
  • What does “co-listening factor” mean?
  • How should management of firms like Pandora strategize in order to grow market share?

Leave a Reply

Your email address will not be published.