Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.

Source: eMarketer.com

Date: Apr 23, 2019

Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001

Questions for discussion:

• How are listening behaviors changing?
• What does “co-listening factor” mean?
• How should management of firms like Pandora strategize in order to grow market share?