Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact. Source: Entrepreneur.com Date: Apr 09, 2019 Link: https://www.entrepreneur.com/article/331237 Questions for discussion: Summarize the strategic decisions made to develop the company. How would this story be different if it was managed as a for-profit start-up? How… Read more »
Posts Categorized: New product
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to. Source: FastCompany.com Date: Apr 10, 2019 Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019 Questions for discussion: Explain the change in thinking – by management and customers – that has led to this store design. Should Ikea develop this concept at its suburban stores as well?
Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?
Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine. Source: CNNMoney.com –… Read more »
Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching. Source: eMarketer.com Date: Apr 03, 2019 Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy Questions for discussion: What does the report say about the influence of social media on parental behavior? What should strategic planning… Read more »
Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »
Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales. Source: BNNBloomberg.ca – video report Date: Mar 28, 2019 Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152 Questions for discussion: Explain the firm’s success? Do you think the best yet is… Read more »
Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast. Source: eMarketer.com Date: Mar 26, 2019 Link:… Read more »
Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »