Disney’s $6.99-per-month streaming immediately makes it a value winner over Netflix for families

Posted by & filed under Change, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »

This new technical fabric replaces polyester with banana plants

Posted by & filed under Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Planning, Social Responsibility, Strategy, Technology.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes. Source: FastCompany.com Date: Apr 12, 2019 Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019 Questions for discussion: What are the major attributes that differentiate this new product? How should managers market this new product so… Read more »

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Posted by & filed under Communication, Control, Decision Making, Management, Technology.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?

Facebook sets its sights on housing. Should Zillow be worried?

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Management, Planning, Social Responsibility, Strategy, Technology.

Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks Source: MarketWatch.com Date: Apr 03, 2019 Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage Questions for discussion: What are the competitive advantages favoring Facebook in the real estate business? Do you think consumers will respond to Facebook advertising for housing? Explain.

GE bets on offshore wind as fossil fuels business stumbles

Posted by & filed under Control, Decision Making, Global Management, Leadership, Management, New product, Planning, Social Responsibility, Strategy, Technology.

Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine. Source: CNNMoney.com –… Read more »

Social Recommendations Influence One in Three Mothers to Buy

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Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching. Source: eMarketer.com Date: Apr 03, 2019 Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy Questions for discussion: What does the report say about the influence of social media on parental behavior? What should strategic planning… Read more »

YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant

Posted by & filed under Control, Decision Making, Ethics, Global Management, Leadership, Management, Social Responsibility, Technology.

Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say. Source: Bloomberg.com Date: Apr 02, 2019 Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant Questions for discussion: Summarize the key points made in this report related to the way management dealt with this issue. What would you advise, going forward?

McDonald’s will no longer lobby against minimum wage hikes

Posted by & filed under Compensation & Benefits, Decision Making, Ethics, Global Management, Human Resource Management, Leadership, Management, Operations Management, Planning, Social Responsibility, Technology.

Description:  McDonald’s will no longer take part in efforts to lobby against raising the minimum wage at the federal, state or local level, the fast-food giant told the National Restaurant Association Tuesday. Source: CNBC.com Date: Mar 27, 2019 Link: https://www.cnbc.com/2019/03/27/mcdonalds-reportedly-to-stop-lobbying-against-minimum-wage-hikes.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this decision mean for the firm and the industry at large?… Read more »

Everything you need to know about the Apple credit card, TV Plus and news subscription launch 

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »

Lululemon surges to record high after ‘near flawless execution’

Posted by & filed under Decision Making, Entrepreneurship, Global Management, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales. Source: BNNBloomberg.ca – video report Date: Mar 28, 2019 Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152 Questions for discussion: Explain the firm’s success? Do you think the best yet is… Read more »