Description: A quarter-century ago, there were 56 teenagers in the labor force for every “limited service” restaurant — that is, the kind where you order at the counter. Today, there are fewer than half as many, which is a reflection both of teenagers’ decreasing work force participation and of the explosive growth in restaurants. Source:… Read more »
Posts Categorized: Technology
Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process. Source: Bloomberg.com Date: May 03, 2018 Link: https://www.bloomberg.com/news/articles/2018-05-03/american-apparel-is-venturing-back-into-brick-and-mortar-stores Questions for discussion:… Read more »
Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry. Source: CNNMoney.com Date: May 03, 2018 Link: http://money.cnn.com/2018/05/03/technology/aurora-self-driving-cars/index.html Questions for discussion: Why is the company so well connected to the industry? Describe the management culture, as presented in report? Do… Read more »
Description: Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the… Read more »
Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing. Source: MarketWatch.com – video report Date: Apr 17, 2018 Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html Questions for discussion: Explain the growth in popularity of this business model? Who are the target customers? Can real sport teams capitalize on this phenomenon? Should they?
Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms. Source: eMarketer.com – podcast Date: Apr 25, 2018 Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001 Questions for discussion: Summarize the highlights from this report. Which company do think will dominate changing conditions over the next five years?
Description: Amazon CEO Jeff Bezos has released his latest annual shareholder letter. In the letter, Bezos stressed the importance of having high standards in running a business. By setting high standards, companies are able to live up to “ever-rising customer expectations,” he said. Source: CNBC.com Date: Apr 19, 2018 Link: https://www.cnbc.com/2018/04/18/amazon-ceo-jeff-bezos-2018-shareholder-letter.html Questions for discussion: What does Jeff Bezos… Read more »
Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. Source: Bloomberg.com Date: Apr 17, 2018 Link:… Read more »
Description: The Labo series is an addition to Nintendo’s Switch console. Source: FastCompany.com Date: Apr 13, 2018 Link: https://www.fastcompany.com/40546285/nintendos-new-diy-toys-are-mind-bendingly-imaginative?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04142018 Questions for discussion: Who is the target customer for this product? How does Nintendo benefit from producing interconnecting products? What other applications would you recommend to the firm in order to generate more growth?
Description: Users feel bombarded by too many ads Source: eMarketer.com Date: Apr 10, 2018 Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009 Questions for discussion: Interpret the research presented in this article. What should marketing managers do with this information, from a planning point of view?