A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

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Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »

It’s not just Google or Facebook: The freezer aisle is ad targeting you now

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Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy. Source: FastCompany.com Date: Feb 06, 2019 Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019 Questions for discussion: How is technology gathering consumer information and thereby boosting marketing effort? Do you think consumers will reject efforts to collect information… Read more »

Esports Playing in the Big Leagues Now

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Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Source: eMarketer.com Date: JAN 31, 2019 Link: https://www.emarketer.com/content/esports-disrupts-digital-sports-streaming?ecid=NL1001 Questions for discussion: Summarize what is happening in this industry. What advice is being presented to marketers? Do you agree with… Read more »

No joke: Comedy Central wants you to watch its new shows on cable, not online

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Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video Source: FastCompany.com Date: JAN 31, 2019 Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019 Questions for discussion: How has Comedy Central’s strategies changed? Do you… Read more »

Millennials may claim another victim: Harley-Davidson and the classic American motorcycle

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Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle. Source: CNBC.com Date: Jan 25, 2019 Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html Questions for discussion: How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years? What is management doing stratgically… Read more »

Salesforce’s Marc Benioff unplugged for two weeks, and had a revelation that could change the tech industry

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Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »

Apple is in talks to buy a violent Israeli TV show and sign Richard Gere as lead, dispelling the myth that it wants only family-friendly video

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Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal. Source: CNBC.com Date: Dec 06, 2018 Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html Questions for discussion: Why is… Read more »

Robots in the field: farms embracing autonomous technology

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Description:  Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside. Source: Finance.Yahoo.com Date: Nov 25, 2018 Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html Questions for discussion: How is technology changing agriculture? How is offering a robotic service… Read more »

Uber’s shot at replacing personal car ownership starts with Jump Bikes

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Description: E-bikes and scooters are a key part of the company’s pivot from ride-hailing giant to mobility platform–and integral to its future vision for cities. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90254182/ubers-shot-at-replacing-personal-car-ownership-starts-with-jump-bikes Questions for discussion: How are the two business models good fits for each other? Which other businesses could share this space?

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

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Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »