Description: From improving sexual harassment training to creating more collaborative work environments, this is how women are changing their businesses. Source: FastCompany.com Date: Apr 16, 2019 Link: https://www.fastcompany.com/90332562/5-women-entrepreneurs-on-how-metoo-has-changed-their-companies?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=04162019 Questions for discussion: Summarize how these businesses have responded to the movement? What lessons should managers at any firm take away from these stories?
Posts Categorized: Change
Disney’s $6.99-per-month streaming immediately makes it a value winner over Netflix for families
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
Should You Compete With (and Potentially Kill) Your Own Business?
Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?
How a Halifax brewery is working to break down craft beer stereotypes
Description: At Good Robot Brewing, diversity isn’t just found in the staff, it’s in the clients they try to attract Source: CBC.ca Date: Feb 24, 2019 Link: https://www.cbc.ca/news/canada/nova-scotia/good-robot-brewing-diversity-nova-scotia-microbreweries-1.5026356 Questions for discussion: What does the report say about efforts to increase diversity in the firm and industry? Why can diversity improve operations, according to the report?… Read more »
A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story
Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Description: Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy. Source: FastCompany.com Date: Feb 06, 2019 Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019 Questions for discussion: How is technology gathering consumer information and thereby boosting marketing effort? Do you think consumers will reject efforts to collect information… Read more »
Esports Playing in the Big Leagues Now
Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Source: eMarketer.com Date: JAN 31, 2019 Link: https://www.emarketer.com/content/esports-disrupts-digital-sports-streaming?ecid=NL1001 Questions for discussion: Summarize what is happening in this industry. What advice is being presented to marketers? Do you agree with… Read more »
No joke: Comedy Central wants you to watch its new shows on cable, not online
Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video Source: FastCompany.com Date: JAN 31, 2019 Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019 Questions for discussion: How has Comedy Central’s strategies changed? Do you… Read more »
Millennials may claim another victim: Harley-Davidson and the classic American motorcycle
Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle. Source: CNBC.com Date: Jan 25, 2019 Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html Questions for discussion: How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years? What is management doing stratgically… Read more »
Salesforce’s Marc Benioff unplugged for two weeks, and had a revelation that could change the tech industry
Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »