Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle.
Date: Jan 25, 2019
Questions for discussion:
- How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years?
- What is management doing stratgically to meet the changes?
- What advice would you offer?