Posted by & filed under Change, Communication, Decision Making, Entrepreneurship, Global Management, Innovation/Creativity, Management, New product, Planning, Strategy, Technology.

Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.


Date: JAN 31, 2019


Questions for discussion:

  • Summarize what is happening in this industry.
  • What advice is being presented to marketers?
  • Do you agree with this advice?

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