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Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.

Source: eMarketer.com

Date: JAN 31, 2019

Link: https://www.emarketer.com/content/esports-disrupts-digital-sports-streaming?ecid=NL1001

Questions for discussion:

  • Summarize what is happening in this industry.
  • What advice is being presented to marketers?
  • Do you agree with this advice?

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