Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy.

Source: FastCompany.com

Date: Feb 06, 2019

Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019

Questions for discussion:

• How is technology gathering consumer information and thereby boosting marketing effort?
• Do you think consumers will reject efforts to collect information in this way?
• What are the ethical and social ramifications for society?