Posted by & filed under Change, Communication, Control, Decision Making, Environment, Ethics, Innovation/Creativity, Management, Strategy, Technology.

Description:  Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy.

Source: FastCompany.com

Date: Feb 06, 2019

Link: https://www.fastcompany.com/90302382/its-not-just-google-or-facebook-the-freezer-aisle-is-ad-targeting-you-too?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=02062019

Questions for discussion:

  • How is technology gathering consumer information and thereby boosting marketing effort?
  • Do you think consumers will reject efforts to collect information in this way?
  • What are the ethical and social ramifications for society?

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