Description: Personable biographies or even fake photos obscure the operations of big businesses

Source: CBC.ca

Date: Apr 30, 2019

Link: https://www.cbc.ca/news/business/biggest-airbnb-hosts-canada-corporations-1.5116103

Questions for discussion:

• What are the managerial implications for Airbnb if the brand becomes associated with “bigger-businesses”?
• Would Airbnb benefit if management created a visible category of rentals from “bigger-businesses”?