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Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.

Source: eMarketer.com

Date: Mar 18, 2019

Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001

Questions for discussion:

  • What does the report say about metrics managers use and those they should pay more attention to?
  • What would you suggest to managers?

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