Posted by & filed under Control, Decision Making, Innovation/Creativity, Management, New product, Planning, Technology.

Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.


Date: Mar 18, 2019


Questions for discussion:

  • What does the report say about metrics managers use and those they should pay more attention to?
  • What would you suggest to managers?

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