Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache.

Source: NYTimes.com

Date: Aug 29, 2019

Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html

Questions for discussion:

• What does the report say what happened?
• Was this a “problem”?
• Do you think it was planned?
• What should the firm do about the situation going forward?