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Description: Apple Inc. is pushing its team to begin manufacturing of an electric car by 2020. Apple seems set to get in to direct competition with Tesla Motors Co. and General Motors Co., who are scheduled to roll out their electric car costing less than $40,000 by 2017.

Source: Business News Network

Date: February 20, 2015

Video and Text Link: http://www.bnn.ca/News/2015/2/20/Apple-said-to-be-targeting-car-production-as-soon-as-2020.aspx

Questions for Discussion:

  1. Why, in you view, is Apple getting in to automobiles?
  2. How can Apple leverage its existing strengths in the automotive market?
  3. What are the possible drawbacks for Apple’s strategy of entering the automotive market?

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