BlackBerry’s Passport Demand Exceeding Expectations | Wiley Management Updates

Posted October 19th, 2014 by tonym & filed under Change, Innovation/Creativity, New product, Organizational Change, Strategy, Technology, Video Report.

Description: BlackBerry’s CEO John Chen says that the shortage of Passport suggests that the demand for Passport is exceeding expectations.

Source: BNN

Date: October 17, 2014

Video Link: http://www.bnn.ca/News/2014/10/17/BlackBerry-CEO-says-Passport-demand-exceeding-expectations-.aspx

Questions for Discussion:

Compare and contrast BlackBerry’s marketing strategy for Passport with that of Apple’s iPhone 6?
What are the sort of consumers that BlackBerry focuses on?

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