Description: Apple Watch will hit the stores next month. It is expected that it will reach sales of 20 million to 30 million units annually in the first few years; in comparison, the four-century old Swiss watch industry exported 28.6 million watches in 2014. Apple Watch is likely to challenge the mighty Swiss watch brands in the very near future.
Source: Financial Post
Date: March 11, 2015
Questions for Discussion:
- Do you agree that the Apple watch will succeed quickly? Why or Why not?
- Why will Apple watch threaten the Swiss watch brands?
- Discuss strategies for the Swiss watch brands to tackle the threat posed by the Apple watch?