Description: Apple Watch will hit the stores next month. It is expected that it will reach sales of 20 million to 30 million units annually in the first few years; in comparison, the four-century old Swiss watch industry exported 28.6 million watches in 2014. Apple Watch is likely to challenge the mighty Swiss watch brands in the very near future.
Source: Financial Post
Date: March 11, 2015
Video and Text Link: http://business.financialpost.com/2015/03/11/apple-watch-will-usher-in-ice-age-for-swiss-watch-brands-says-swatch-co-inventor/?__lsa=d935-ef2f
Questions for Discussion:
- Do you agree that the Apple watch will succeed quickly? Why or Why not?
- Why will Apple watch threaten the Swiss watch brands?
- Discuss strategies for the Swiss watch brands to tackle the threat posed by the Apple watch?
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