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Description: Apple Watch will hit the stores next month. It is expected that it will reach sales of 20 million to 30 million units annually in the first few years; in comparison, the four-century old Swiss watch industry exported 28.6 million watches in 2014. Apple Watch is likely to challenge the mighty Swiss watch brands in the very near future.

Source: Financial Post

Date: March 11, 2015

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Questions for Discussion:

  1. Do you agree that the Apple watch will succeed quickly? Why or Why not?
  2. Why will Apple watch threaten the Swiss watch brands?
  3. Discuss strategies for the Swiss watch brands to tackle the threat posed by the Apple watch?

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