Description: Coca-Cola, a company synonymous with pop and junk food brands, is getting in to the dairy business: it is rolling out a new brank of milk, which the company says has much more protein and much less fat and sugar than the other milk brands in the market.
Source: CBC
Date: November 26, 2014
Link: http://www.cbc.ca/news/business/coca-cola-gets-into-milk-business-with-fairlife-brand-1.2850550
Questions for Discussion:
- Will this be termed as a diversification strategy for Coca-Cola?
- What are the reasons behind Coca-Cola’s new strategy?
- Will their brand of milk be successful in the market? Why or Why not?
- Discuss possible implication of this new brand on Coke’s existing pop brands?
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