Posted by & filed under Innovation/Creativity, New product, Strategy.

Description: Coca-Cola, a company synonymous with pop and junk food brands, is getting in to the dairy business: it is rolling out a new brank of milk, which the company says has much more protein and much less fat and sugar than the other milk brands in the market.

Source: CBC

Date: November 26, 2014

Link: http://www.cbc.ca/news/business/coca-cola-gets-into-milk-business-with-fairlife-brand-1.2850550

Questions for Discussion:

  1. Will this be termed as a diversification strategy for Coca-Cola?
  2. What are the reasons behind Coca-Cola’s new strategy?
  3. Will their brand of milk be successful in the market? Why or Why not?
  4. Discuss possible implication of this new brand on Coke’s existing pop brands?

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