Description: Tesla’s Elon Musk unveils the latest model of his electric car. This model has some outstanding features such as radar sensors and dual motors.

Source: CBC

Date: October 10, 2014

Video Link: http://www.cbc.ca/player/News/Business/ID/2549956732/

Questions for Discussion:

1. Compare and contrast Tesla’s marketing strategy with that of other major automobile companies such as General Motors and Toyota?
2. Write a script for a television commercial for this new car?
3. What should this car be priced at?