Description: John Chen, Blackberry CEO, announced that Blackberry’s latest smartphone Passport was sold out in 6 hours on its website and within 10 hours on Amazon.com. Blackberry says that this sale alone is enough to make this new device profitable.

Source: BNN

Date: September 26, 2014

Video Link: http://www.bnn.ca/News/2014/9/26/BlackBerry-sells-200000-Passports-making-smartphone-profitable.aspx

Questions for Discussion:

1. How would you review Blackberry’s Passport smartphone?
2. Can this new smartphone help to turn around the company?
3. What are some of the important features in Blackberry’s Passport that can attract new users?