Description: BlackBerry received some good news when AT&T became the first carrier to agree to sell and promote its oversized Passport smartphone in the U.S. However, as part of the deal, AT&T has asked BlackBerry to round the right-angled corners of the Passport.
Source: CBC
Date: January 08, 2015
Video Link: http://www.cbc.ca/player/News/Business/ID/2646722338/
Questions for Discussion:
- Is this a sign of optimism for BlackBerry?
- Analyze BlackBerry’s strategy for their different line of products?
- Why would AT&T want BlackBerry to round the corners of the Passport? Is there a strategic reason behind this?
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