Posted by & filed under Change, Innovation/Creativity, New product, Strategy.

Description: To increase its profits, Tim Hortons is actively targeting customers for their breakfast and lunch needs. By adding new innovative items to its menu, Tim Hortons offers customers various food-and-beverage combos during the rush meal times.

Source: Canadian Business

Date: August 06, 2014

Video Link:http://www.canadianbusiness.com/business-news/tim-hortons-has-a-more-optimistic-outlook-for-the-year-as-profits-hold-steady/

Questions for Discussion:

  1. How will this new strategy by Tim Hortons translate in to increased profits?
  2. In your view, is the right strategy for Tim Hortons to grow in future?
  3. Will Dinner be the next market segment for Tim Hortons?

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