Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. Source: Entrepreneur.com Date: Nov 06, 2018 Link: https://www.entrepreneur.com/article/322350?utm_source=newsletter&utm_medium=email Questions for discussion: Describe the key recommendation in this article. Create an example for a consumer products firm… Read more »
Posts Categorized: New product
Canada Goose steps into footwear, as global expansion hits Vancouver
Description: Canada Goose Holdings Inc. is slowly expanding beyond its parka roots, entering the footwear realm on Thursday with a $32.5 million acquisition that comes as it continues to grow its roster of flagship stores around the world. Source: FinancialPost.com Date: Nov 02, 2018 Link: https://business.financialpost.com/news/retail-marketing/canada-goose-steps-into-footwear-as-global-expansion-hits-vancouver Questions for discussion: What does the Canada Goose brand… Read more »
The true cost of an iPhone over your lifetime: $300,000
Description: That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78 Source: MarketWatch.com Date: Nov 02, 2018 Link: https://www.marketwatch.com/story/the-true-cost-of-an-iphone-over-your-lifetime-300000-2018-11-01 Questions for discussion: Do you think consumers understand the “cost” of owning an iPhone in these terms? What is the value received from… Read more »
This is the unbelievable story of beauty, bad business and Bugatti
Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history. Source: CNNMoney.com – video report Date: Oct 17, 2018 Link: https://www.cnn.com/videos/business/2018/10/17/bugatti-chiron-divo-volkswagen-fastest-production-car.cnn-business/video/playlists/business-drive-cars/ Questions for discussion: What does the Bugatti brand represent? Describe the target customers using segmentation criteria? How would you grow… Read more »
Uber’s shot at replacing personal car ownership starts with Jump Bikes
Description: E-bikes and scooters are a key part of the company’s pivot from ride-hailing giant to mobility platform–and integral to its future vision for cities. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90254182/ubers-shot-at-replacing-personal-car-ownership-starts-with-jump-bikes Questions for discussion: How are the two business models good fits for each other? Which other businesses could share this space?
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Description: This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »
Quaker Bets Oat Milk Is More Than Just a Passing Fad
Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats Source: NYTimes.com Date: Oct 19, 2018 Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Who is the target customer for this product? Which other products is Quaker competing against for consumer… Read more »
Las Vegas Becomes the Secret Weapon of Musicians in a Spotify World
Description: Britney Spears is hitting Vegas one more time. And who can blame her? Source: Fortune.com Date: Oct 19, 2018 Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/ Questions for discussion: Why is the “Las Vegas strategy” working well for some artists? How else can they respond to the technology disruption taking place in the industry? How can lesser known artists… Read more »
Smart mirror streams live fitness classes
Description: Smart mirror streams live fitness classes Source: CBSNews.com – video report Date: Oct 11, 2018 Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/ Questions for discussion: Aside from physical fitness, what are some other applications for this technology that you think can use this technology? Describe the user profile for this product.
The Warcraft Method: Why Google’s DeepMind Is Training AI In Virtual Worlds
Description: DeepMind has struck a critical new partnership with Unity Technologies, the game-development platform used by half the world’s mobile games, including Temple Run and Hearthstone: Heroes of Warcraft, and it’s one that could also help its nascent business. Source: Forbes.com Date: Oct 10, 2018 Link: https://www.forbes.com/sites/parmyolson/2018/10/10/the-world-of-warcraft-method-why-googles-deepmind-is-training-ai-in-virtual-worlds/#5d2f39bcd170 Questions for discussion: What does the report say about the direction AI is… Read more »
