Posted by & filed under Communication, Global Management, Innovation/Creativity, Management, New product, Strategy, Technology.

Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel.


Date: Nov 06, 2018


Questions for discussion:

  • Describe the key recommendation in this article.
  • Create an example for a consumer products firm of your choosing.

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