Description:  That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78

Source: MarketWatch.com

Date: Nov 02, 2018

Link: https://www.marketwatch.com/story/the-true-cost-of-an-iphone-over-your-lifetime-300000-2018-11-01

Questions for discussion:

• Do you think consumers understand the “cost” of owning an iPhone in these terms?
• What is the value received from ownership?
• How does iPhone ownership compare to other big ticket consumer items, like a car or vacations?
• What about small purchases like a daily coffee from Starbucks?