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Description:  That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78


Date: Nov 02, 2018


Questions for discussion:

  • Do you think consumers understand the “cost” of owning an iPhone in these terms?
  • What is the value received from ownership?
  • How does iPhone ownership compare to other big ticket consumer items, like a car or vacations?
  • What about small purchases like a daily coffee from Starbucks?

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