Description: Canada Goose Holdings Inc. is slowly expanding beyond its parka roots, entering the footwear realm on Thursday with a $32.5 million acquisition that comes as it continues to grow its roster of flagship stores around the world.

Source: FinancialPost.com

Date: Nov 02, 2018

Link: https://business.financialpost.com/news/retail-marketing/canada-goose-steps-into-footwear-as-global-expansion-hits-vancouver

Questions for discussion:

• What does the Canada Goose brand represent in the marketplace?
• Who are the target customers for Canada Goose and Baffin?
• Is the acquisition a good decision?
• How do both companies benefit by the acquisition?
• Would you continue to brand separately or label the footwear using Canada Goose?