Posted by & filed under Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy.

Description: Canada Goose Holdings Inc. is slowly expanding beyond its parka roots, entering the footwear realm on Thursday with a $32.5 million acquisition that comes as it continues to grow its roster of flagship stores around the world.


Date: Nov 02, 2018


Questions for discussion:

  • What does the Canada Goose brand represent in the marketplace?
  • Who are the target customers for Canada Goose and Baffin?
  • Is the acquisition a good decision?
  • How do both companies benefit by the acquisition?
  • Would you continue to brand separately or label the footwear using Canada Goose?

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