Description: Canada Goose Holdings Inc. is slowly expanding beyond its parka roots, entering the footwear realm on Thursday with a $32.5 million acquisition that comes as it continues to grow its roster of flagship stores around the world.
Date: Nov 02, 2018
Questions for discussion:
- What does the Canada Goose brand represent in the marketplace?
- Who are the target customers for Canada Goose and Baffin?
- Is the acquisition a good decision?
- How do both companies benefit by the acquisition?
- Would you continue to brand separately or label the footwear using Canada Goose?