Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history.

Source: CNNMoney.com – video report

Date: Oct 17, 2018

Link: https://www.cnn.com/videos/business/2018/10/17/bugatti-chiron-divo-volkswagen-fastest-production-car.cnn-business/video/playlists/business-drive-cars/

Questions for discussion:

• What does the Bugatti brand represent?
• Describe the target customers using segmentation criteria?
• How would you grow the Bugatti business in terms of products and markets?