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Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.


Date: Oct 16, 2018


Questions for discussion:

  • What is the significance of this research for managers dealing with advertising?
  • Why do you suppose this trend is growing?
  • What is the challenge for marketing managers?

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