Description: Mike Pritchett, CEO of Shootsta, says don’t spend too much money on it. Keep it simple, straightforward, easy and authentic. Source: Entrepreneur.com – video report Date: Nov 28, 2018 Link: https://www.youtube.com/watch?v=5EMq53-W6jM&feature=youtu.be Questions for discussion: What does Mike Pritchett say about video production techniques? How would you rate this video in terms of the advice… Read more »
Posts Categorized: Management
How Dollar Shave Club Approaches Podcasting
Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in. Source: eMarketer.com Date: Nov 27, 2018 Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001 Questions for discussion: What does the research data say about the growth in podcasting? Why do you think this medium is growing in popularity?… Read more »
SPOS #646 – Healthier Networking With Karen Wickre
Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »
Robots in the field: farms embracing autonomous technology
Description: Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside. Source: Finance.Yahoo.com Date: Nov 25, 2018 Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html Questions for discussion: How is technology changing agriculture? How is offering a robotic service… Read more »
Wrongful dismissal payouts compensate strictly for economic loss for period of time
Description: Cheeky employers may offer less-desirable working notice as negotiating tool to reduce severance package: Howard Levitt Source: FinancialPost.com Date: Nov 20, 2018 Link: https://business.financialpost.com/executive/wrongful-dismissal-payouts-compensate-strictly-for-economic-loss-for-period-of-time Questions for discussion: What does the article say about how managers should handle dismissal of employees? What does the article say about managerial relations with employees during conflict periods related… Read more »
Small Business Saturday isn’t a novelty anymore – independent retailers depend on it
Description: For Mackenzi Farquer, Small Business Saturday is a big deal.The owner of Queens, New York-based Lockwood gift shop, which sells kitchenware, clothing and paper goods, says there’s often barely room to stand in her locations on the retail holiday between Black Friday and Cyber Monday. Source: CNBC.com – video report Date: Nov 23, 2018… Read more »
China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake
Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly. Source: Bloomberg.com – video report Date: Nov 23, 2018 Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake Questions for discussion: Summarize the issues facing management. What are the lessons to be learned by managers of international… Read more »
$9 million and a lifetime of bragging rights are on the line for Tiger Woods and Phil Mickelson
Description: It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html Questions for discussion: Do you think this format will succeed? Explain why. Would it succeed… Read more »
Canada Goose pushes into Chinese market used to fake parkas
Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown. Source: BNNBloomberg.com Date: Nov 23, 2018 Link: https://www.bnnbloomberg.ca/canada-goose-takes-on-chinese-market-more-used-to-fake-parkas-1.1172675 Questions for discussion: What does the article say about how Canada Goose… Read more »
Inertia Prevents Marketers from Re-Evaluating Their Spend
Description: External and internal factors inhibit change Source: eMarketer.com Date: Nov 23, 2018 Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001 Questions for discussion: What does the research say? How should managers deal with this issue?
