Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Source: eMarketer.com

Date: Nov 27, 2018

Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001

Questions for discussion:

• What does the research data say about the growth in podcasting?
• Why do you think this medium is growing in popularity?
• Which advertisers should be most interested?