Posted by & filed under Change, Decision Making, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Management, New product, Planning, Social Responsibility, Strategy, Technology.

Description: ¬†Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside.


Date: Nov 25, 2018


Questions for discussion:

  • How is technology changing agriculture?
  • How is offering a robotic service contract to farmers different from selling them equipment?
  • Why is it easier to sell a service contract?

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