Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown.

Source: BNNBloomberg.com

Date: Nov 23, 2018

Link: https://www.bnnbloomberg.ca/canada-goose-takes-on-chinese-market-more-used-to-fake-parkas-1.1172675

Questions for discussion:

• What does the article say about how Canada Goose is succeeding in dealing with knock-off competeition in China?
• How has the company managed to successfully position its brand at the high end of the market?