Description: Good businesses keep up with the hottest trends. Great ones anticipate them. To help you discern what’s coming next, we’ve mined the forecasts, predictions, and projections from countless sources and polled Fortune’s in-house experts to bring you this look at the coming year. Source: Fortune.com Date: Nov 30, 2017 Link: http://fortune.com/2017/11/20/predictions-2018-future-business/ Questions for discussion: What… Read more »
Posts Categorized: New product
Publishers Bolster Mobile Efforts with Outside Data
Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009 Questions for discussion: How is data being collected and used by mobile… Read more »
Bitcoin Futures Are About To Be a Thing and It’s Sending Prices Soaring
Description: Bitcoin has been on a tear since the start of 2017. But according to Fortune’s Jen Wieczner, the cryptocurrency’s due for a downturn. Source: Fortune.com – video report Date: Dec 02, 2017 Link: http://fortune.com/2017/12/01/bitcoin-price-cme-cftc-futures/ Questions for discussion: What is Bitcoin, according to the report? What drives the changes in price? Is Bitcoin a product… Read more »
How Often Do Consumers Intentionally Click Mobile Ads?
Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source: eMarketer.com Date: Nov 28, 2017 Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009 Questions for discussion: What does the report suggest about the efficacy of mobile adversiting? How would you explain the data? What advice would you… Read more »
How Benefit Cosmetics Uses Organic vs. Paid Social
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
G.M. Unveils Its Driverless Cars, Aiming to Lead the Pack
Description: SAN FRANCISCO — For more than a year, General Motors has tantalized investors with plans to build its future around self-driving cars. Source: NYTimes.com Date: Nov 30, 2017 Link: https://www.nytimes.com/2017/11/29/business/gm-driverless-cars.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront Questions for discussion: What do you think of the progress made at GM? Do you think GM can become a global competitor in the… Read more »
Amazon.com wants to be your new executive assistant at work.
Description: Now Hiring? Amazon Says Its Voice Aide Alexa Is Ready For the Office Source: Fortune.com – video report Date: Nov 30, 2017 Link: http://fortune.com/2017/11/30/amazon-voice-aide-alexa-is-ready-for-the-office/ Questions for discussion: How can Amazon serve as an executive assistant? Do you think this is the next big thing in technology for productivity in the workplace?
A Positive Outlook for Canada’s Podcast Market
Description: Podcasts have been around for a while, but only in recent years have they gotten attention from brands. Source: eMarketer.com Date: Nov 20, 2017 Link: https://www.emarketer.com/Article/Positive-Outlook-Canadas-Podcast-Market/1016770?ecid=NL1001 Questions for discussion: What does Corey Coates say about podcasting in Canada? Why do you think podcasting is growing in popularity in Canada? Create an outline of topics… Read more »
Listen In: Spotify’s Approach to Targeting and Personalization
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing. Source: eMarker.com Date: Nov 21, 2017 Link: https://www.emarketer.com/Article/Listen-In-Spotifys-Approach-Targeting-Personalization/1016773?ecid=NL1001 Questions for discussion: What is “people-based marketing”? How is Spotify management using this strategy? Do you think this approach should be employed… Read more »
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
