Posted by & filed under Decision Making, Global Management, Individual Behavior, Management, New product, Planning, Strategy, Technology.

Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.


Date: Nov 28, 2017


Questions for discussion:

  • What does the report suggest about the efficacy of mobile adversiting?
  • How would you explain the data?
  • What advice would you suggest to mobile marketers?

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