Description: Podcasts have been around for a while, but only in recent years have they gotten attention from brands.

Source: eMarketer.com

Date: Nov 20, 2017

Link: https://www.emarketer.com/Article/Positive-Outlook-Canadas-Podcast-Market/1016770?ecid=NL1001

Questions for discussion:

• What does Corey Coates say about podcasting in Canada?
• Why do you think podcasting is growing in popularity in Canada?
• Create an outline of topics and structure design of a podcast program series for a Canadian organization or firm detailing the objectives and content.