Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing.

Source: eMarker.com

Date: Nov 21, 2017

Link: https://www.emarketer.com/Article/Listen-In-Spotifys-Approach-Targeting-Personalization/1016773?ecid=NL1001

Questions for discussion:

• What is “people-based marketing”?
• How is Spotify management using this strategy?
• Do you think this approach should be employed more widely by most types of businesses?