Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider.
Source: eMarketer.com
Date: Nov 30, 2017
Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009
Questions for discussion:
- How is data being collected and used by mobile publishers?
- Why are publishers using third party data?
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