Description: The parent company of Tim Hortons saw sales growth at Canadian locations of the coffee-and-doughnut chain as executives say their work to mend fraught franchisee relations is paying off, though more work remains. Source: BNNBloomberg.com – video report Date: Oct 25, 2018 Link: https://www.bnnbloomberg.ca/tim-hortons-parent-sees-canadian-growth-as-it-works-to-fix-franchisee-relationship-1.1157210 Questions for discussion: Explain the expansion plans at Tim Hortons?… Read more »
Posts Categorized: Global Management
How Dara Khosrowshahi’s Iranian heritage shapes how he leads Uber
Description: As CEO Dara Khosrowshahi remakes Uber with an eye toward an IPO, his Iranian childhood and heritage are essential to understanding how he leads. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90245381/how-dara-khosrowshahi-iranian-heritage-shapes-how-he-leads-uber?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=10232018 Questions for discussion: Summarize the entrepreneurial character and insight about Dara Khosrowshahi presented in the article. What is “bazaari entrepreneurialism” and how does… Read more »
This is the unbelievable story of beauty, bad business and Bugatti
Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history. Source: CNNMoney.com – video report Date: Oct 17, 2018 Link: https://www.cnn.com/videos/business/2018/10/17/bugatti-chiron-divo-volkswagen-fastest-production-car.cnn-business/video/playlists/business-drive-cars/ Questions for discussion: What does the Bugatti brand represent? Describe the target customers using segmentation criteria? How would you grow… Read more »
10 Healthy Habits for People Who Work Remotely
Description: Stay focused and set boundaries. Source: Entrepreneur.com Date: Oct 22, 2018 Link: https://www.entrepreneur.com/article/322119?utm_source=newsletter&utm_medium=email Questions for discussion: Which item to you think is most useful? What else would you add to this list of suggestions? Do you think these suggestions should be any different for people working at a normal office?
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Description: This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »
SPOS #641 – Planet Funny With Ken Jennings
Description: Here it is: Six Pixels of Separation – Episode #641 – Host: Mitch Joel. I’m a moron. I did not put two and two together. My buddy, Scott Stratten, let me know that a new book called, Planet Funny, had recently been published. I’m all-in on any non-fiction book that can bridge comedy, culture and things like… Read more »
Why Sears bankruptcy will be bad for J.C. Penney
Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html Questions for discussion: Why did Sears fail? Why will the Sears bankruptcy be bad for J.C. Penney?
Quaker Bets Oat Milk Is More Than Just a Passing Fad
Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats Source: NYTimes.com Date: Oct 19, 2018 Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Who is the target customer for this product? Which other products is Quaker competing against for consumer… Read more »
Why Marketers Struggle with Data-Driven Personalization
Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. Source: eMarketer.com Date: Oct 18, 2018 Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001 Questions for discussion: What should managers take away from this research? How should this information be integrated with strategic plans?
CEO of Deciem cosmetics brand ousted at request of Estée Lauder
Description: Brandon Truaxe is out after turbulent week, which included shuttering all the company’s stores Source: CBC.ca Date: Oct.12, 2018 Link: https://www.cbc.ca/news/business/decium-ceo-removed-abnormal-beauty-company-1.4860687 Questions for discussion: What is the current situation? How did the organization arrived at this managerial breakdown? What should the firm have done to prevent these events? Do you think the brand has… Read more »
