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Description: Brandon Truaxe is out after turbulent week, which included shuttering all the company’s stores

Source: CBC.ca

Date: Oct.12, 2018

Link: https://www.cbc.ca/news/business/decium-ceo-removed-abnormal-beauty-company-1.4860687

Questions for discussion:

  • What is the current situation?
  • How did the organization arrived at this managerial breakdown?
  • What should the firm have done to prevent these events?
  • Do you think the brand has been damaged?
  • What would you recommend to management now?

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