Description: IBM is entering new businesses to stay competitive. However, it is trying break away from its past by changing the way it thinks about innovation. Changing culture is extremely difficult in large companies like IBM, which houses more than 370,000 employees.

Source: New York Times

Date: November 14, 2015

Text Link: http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html?ref=business

Questions for Discussion:

1. Explain ‘Design thinking’.
2. How is IBM trying to change its corporate culture?
3. What problems do large companies like IBM face when they try to change their culture?