Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?
Posts Categorized: Planning
FedEx Has Gotten a Few Upgrades to Take On E-Commerce
Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Want to buy the world a Coke? Sales pop in U.S. and Asia
Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html Questions for discussion: Why have Coke sales grown? From a marketing point of view, how can managers nurture this trend?
Spoiler Alert: Millennials Prefer Digital for All Communications
Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »
Nature’s Mix removes cancer claim from granola label after Marketplace investigation into ‘superfoods’
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
Facebook Makes a New Bid to Woo Teens
Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) Source: eMarketer.com Date: Oct 18, 2017 Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001 Questions for discussion: Why… Read more »
What ‘bad’ year? Facebook’s stock up 50%
Description: Facebook acquires app aimed at teens, ‘tbh Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/19/investing/facebook-stock/index.html Questions for discussion: Why has Facebook stock grown so rapidly? How can Facebook generate more profit?
Skechers stock soars as sneaker sales surge
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Hollywood has never seen competition like Netflix
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
As the Ski Industry Consolidates, Not Everyone Is a Winner
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
