Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers.

Source: CNNMoney.com – video report

Date: Oct 20, 2017

Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html

Questions for discussion:

• Describe the target customer Skechers is aiming at with this sort of product concept?
• Do you think this sort of customized production process will be well received by these customers?