Posted by & filed under Communication, Decision Making, Management, New product, Planning, Social Responsibility, Strategy.

Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa¬†“prevents cancer” has removed the claim after a¬†Marketplaceinvestigation.

Source: CBC.ca

Date: Oct 20, 2017

Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399

Questions for discussion:

  • How do you think consumer decision-making will be affected by this report?
  • What are the implications for marketing managers?

 

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