Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation.

Source: CBC.ca

Date: Oct 20, 2017

Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399

Questions for discussion:

• How do you think consumer decision-making will be affected by this report?
• What are the implications for marketing managers?