Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off.

Source: CNNMoney.com – video report

Date: Oct 26, 2017

Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html

Questions for discussion:

• Why have Coke sales grown?
• From a marketing point of view, how can managers nurture this trend?