Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Posts Categorized: Planning
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Description: TORONTO — Canada’s remaining independent breweries know they can’t compete with the economies of scale and marketing capabilities of global conglomerates, so they’re concentrating on winning customers over by catering to craft beer lovers’ unquenchable thirst for new and innovative styles. Source: CTVNews.ca Date: Oct 08, 2017 Link: http://www.ctvnews.ca/business/canadian-independent-breweries-focusing-on-economies-of-scope-1.3624198 Questions for discussion: How are… Read more »
Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »
Description: Drugstore chains and pharmacy-benefit managers are likely at risk, Wall Street analysts say Source: MarketWatch.com Date: Oct 14, 2017 Link: http://www.marketwatch.com/story/is-amazon-getting-into-the-pharmacy-business-this-is-what-you-need-to-know-2017-10-09?siteid=nwtwk Questions for discussion: Do you think this move would be good for the firm? Why? What are the synergies already in place at Amazon that gives one confidence that the project would be… Read more »
Description: WASHINGTON — People make poor economic choices. Source: FinancialPost.com Date: Oct 09, 2017 Link: http://business.financialpost.com/pmn/business-pmn/economics-prize-last-of-the-nobels-to-be-awarded Questions for discussion: What is the basic idea behind Richard Thaler’s economic theories? What do they mean for managers of businesses?
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #587 – Host: Mitch Joel. He’s one of the most respected thinkers in digital media. It’s mostly due to his YouTube rants… and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU… Read more »
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »