Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15.

Source: Fortune.com

Date: Dec 02, 2017

Link: http://fortune.com/2017/12/02/tesla-model-3-los-angeles-auto-show/

Questions for discussion:

• Why has Tesla stayed away from auto-shows?
• Do you think the publicity surrounding this event is positive for the Tesla brand and marketing effort?