Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?
Posts Categorized: Strategy
FedEx Has Gotten a Few Upgrades to Take On E-Commerce
Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Want to buy the world a Coke? Sales pop in U.S. and Asia
Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html Questions for discussion: Why have Coke sales grown? From a marketing point of view, how can managers nurture this trend?
Nature’s Mix removes cancer claim from granola label after Marketplace investigation into ‘superfoods’
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
What ‘bad’ year? Facebook’s stock up 50%
Description: Facebook acquires app aimed at teens, ‘tbh Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/19/investing/facebook-stock/index.html Questions for discussion: Why has Facebook stock grown so rapidly? How can Facebook generate more profit?
Skechers stock soars as sneaker sales surge
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Hollywood has never seen competition like Netflix
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
As the Ski Industry Consolidates, Not Everyone Is a Winner
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
Mobile App Users Warm to Rewarded Video, Playable Ads
Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Millennials Rejoice, These Avocados Have Less Fat
Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »
