Description: Executives and employees need to be on the same page about a company’s ethics and image Source: MarketWatch.com Date: Dec 01, 2017 Link: https://www.marketwatch.com/story/matt-lauer-is-a-litmus-test-for-every-workplace-2017-12-01 Questions for discussion: What does the report suggest to management and employees about setting policies on ethical behaviors? What other thoughts do you have on setting policies?
Posts Categorized: Strategy
How Often Do Consumers Intentionally Click Mobile Ads?
Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source: eMarketer.com Date: Nov 28, 2017 Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009 Questions for discussion: What does the report suggest about the efficacy of mobile adversiting? How would you explain the data? What advice would you… Read more »
This $15 Ticket Buys What Tesla Fans Have Waited 20 Months For
Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15. Source: Fortune.com Date: Dec 02, 2017 Link: http://fortune.com/2017/12/02/tesla-model-3-los-angeles-auto-show/ Questions for discussion: Why… Read more »
Air Transat failed passengers stuck on 2 flights at Ottawa airport, agency decides
Description: The Canadian Transportation Agency (CTA) has ruled Air Transat broke its agreement with passengers when it left them in two planes stranded on the tarmac of the Ottawa International Airport on July 31. Source: CBC.ca Date: Nov 30, 2017 Link: http://www.cbc.ca/news/canada/ottawa/air-transat-delay-decision-day-1.4426687 Questions for discussion: Summarize the attribution of blame set out in the report?… Read more »
Grieving Mother’s Firing Sparks Backlash Against Chinese Education Startup
Description: VIPKid is the latest gig-economy company to be ensnared in the contractor-versus-employee debate. Source: Bloomberg.com Date: Nov 21, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-21/grieving-mother-s-firing-sparks-backlash-against-chinese-education-startup Questions for discussion: What are the managerial issues that distinguish between a contractor versus an employee relationship with a firm? Should companies publicize how they treat contractors and employees differently?
How Benefit Cosmetics Uses Organic vs. Paid Social
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
Where Macy’s Came From
Description: In the beginning, Macy’s was one store in New York. And Bloomingdale’s was one store in New York, and Filene’s in Boston, and Wanamaker’s in Philadelphia, and Bullock’s in Los Angeles, and Marshall Field’s in Chicago. Throughout the 20th century, waves of consolidation concentrated independently run stores in the hands of fewer and larger… Read more »
A Positive Outlook for Canada’s Podcast Market
Description: Podcasts have been around for a while, but only in recent years have they gotten attention from brands. Source: eMarketer.com Date: Nov 20, 2017 Link: https://www.emarketer.com/Article/Positive-Outlook-Canadas-Podcast-Market/1016770?ecid=NL1001 Questions for discussion: What does Corey Coates say about podcasting in Canada? Why do you think podcasting is growing in popularity in Canada? Create an outline of topics… Read more »
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
10 psychological retail tricks to make you splurge Black Friday
Description: Watch out for these retail strategies when shopping this holiday season Source: MarketWatch.com Date: Nov 22, 2017 Link: https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 Questions for discussion: Do you think these retailing strategies work? What else would you advise retail managers do to generate more holiday shopping sales?
