Reddit to Cross $100 Million in Ad Revenues in 2019

Posted by & filed under Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast. Source: eMarketer.com Date: Mar 26, 2019 Link:… Read more »

SPOS #663 – Bernadette Jiwa Tells The Right Story

Posted by & filed under Communication, Global Management, Leadership, Management, Planning, Strategy, Technology.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »

SPOS #662 – Paul Jarvis Is A Company of One

Posted by & filed under Compensation & Benefits, Decision Making, Innovation/Creativity, Leadership, Management, Motivation, Planning, Social Responsibility, Strategy, Teams.

Description:  Here it is: Six Pixels of Separation – Episode #662 – Host: Mitch Joel. What kind of business do you want to build? What kind of business do you really want to work for? It’s true that we live a world where we can choose to do so many interesting and different things… and we… Read more »

The pros and cons of breaking up big tech

Posted by & filed under Global Management, Management, Organizational Structure & Design, Planning, Strategy, Technology.

Description: Have tech companies gotten so big that it’s bad for the economy? Source: CNBC.com – video report Date: Mar 20, 2019 Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true Questions for discussion: Summarize and evaluate the arguments presented in this debate. What do you think will happen? How would this affect these businesses and their customers going forward?

KFC Aims to Keep Its China Edge With AI Menu, Robot Ice Cream Maker

Posted by & filed under Communication, Compensation & Benefits, Control, Decision Making, Ethics, Global Management, Human Resource Management, Innovation/Creativity, Leadership, Management, New product, Operations Management, Social Responsibility, Strategy, Technology.

Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC. Source: Bloomberg.com Date: Mar 20, 2019 Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2 Questions for discussion: What is motivating… Read more »

Podcast | Does Less TV Mean Less Brand Engagement?

Posted by & filed under Communication, Decision Making, Management, Strategy, Technology.

Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »

New York’s super mall at Hudson Yards is open at last — and it’s not getting rave reviews

Posted by & filed under Communication, Decision Making, Management, New product, Planning, Social Responsibility, Strategy.

Description: It’s being called the largest private real-estate development in the history of the United States: Hudson Yards, a collection of shopping centers, restaurants, apartments and office buildings on Manhattan’s west side. Source: MarketWatch.com Date: Mar 16, 2019 Link: https://www.marketwatch.com/story/new-yorks-super-mall-hudson-yards-opens-this-weekend-and-here-are-the-reviews-so-far-2019-03-15?mod=mw_theo_homepage Questions for discussion: Why is this development concept controversial? Who are the likely target customers?… Read more »

We have to fix fashion if we want to survive the climate crisis

Posted by & filed under Communication, Control, Ethics, Global Management, Innovation/Creativity, Management, New product, Planning, Social Responsibility, Strategy.

Description: The industry churned out 100 billion pieces of clothing for 7 billion people in 2015. The problem is so bad, some brands are burning unsold inventory. The waste has got to stop. Source: FastCompany.com Date: Mar 02, 2019 Link: https://www.fastcompany.com/90311509/we-have-to-fix-fashion-if-we-want-to-survive-the-next-century?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03022019 Questions for discussion: What does the report say about the problems related to production… Read more »

Here’s how much you’d have to pay people to deactivate Facebook for a month

Posted by & filed under Control, Decision Making, Ethics, Global Management, Individual Behavior, Management, Operations Management, Planning, Strategy, Technology.

Description: A study released in January found out how much people would need to be paid to deactivate their Facebook accounts for four weeks: “The median valuation was around $100 dollars a month,” Stanford economics professor, Matthew Gentzkow, who co-authored the study told Recode. Source: CNBC.com Date: Mar 01, 2019 Link: https://www.cnbc.com/2019/03/01/stanford-nyu-study-what-youd-have-to-pay-people-to-get-off-facebook.html Questions for discussion: What does the article… Read more »

Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent

Posted by & filed under Communication, Control, Decision Making, Global Management, Management, Planning, Strategy, Technology.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »